This week on Wise Wednesday, we're diving into YouTube Shorts Strategy & Monetization , a critical focus for any brand or creator leveraging video. Shorts—YouTube's short-form vertical video format—is not just a feature, but a fundamental shift in how content is consumed, offering a massive opportunity for growth, discovery, and revenue. 1. The Strategic Role of YouTube Shorts 🎯 Shorts are a powerful tool primarily for audience discovery and channel growth , serving as a hig